The market allocates resources

The market designates assets Presentation The market designates assets productively by the value framework. The undetectable hand of Adam Smith is an arrangement of costs, which will advance the makers and shoppers settling on their own choice. Buyers settle on buy choices based on utility boost while makers settle on promoting choices as per the rule of benefit augmentation. In view of the adjustments in costs, the business sectors manage assets toward the most effective parts of assignment among flexibly and request. Chandler (1977) introduced that the ventures inside organization and coordination as the obvious hand was supplanting the noticeable hand of market instruments. With the ascent of present day business undertaking and its supervisors, the huge current endeavor was continuously supplanted the little conventional family firm and was assuming control over the coordination capacity of economy exercises and asset designations, just as its supervisory crew were turning into the most powerful gathering of financial chiefs. As a matter of fact, the noticeable hand isn't a forswearing of the obvious hand. The impact of both undetectable hand and obvious hand is restrictive. Subsequently, the noticeable hand was not totally supplanting the obvious hand; it was a sort of supplement and advancement of the imperceptible hand from the viewpoint of authoritative coordination. How viable the market designates assets For showcase, the value framework is the organizing gadget that deals with allotment. Value, which sets balance between the purchasers expectations and the makers gracefully, is accomplished through association in the market. The procedure of market connection is the thing that we call the imperceptible hand. Request and flexibly influence the market cooperation. On one hand, customers interest for a ware relies upon its cost to an enormous degree. The all out interest will go up if the cost goes down. This is the standard of interest. Then again, the all out flexibly of products is additionally dictated by its cost. The complete flexibly will go up if the cost goes up. This is the law of flexibly. Figure 1 shows that when a ware oversupply and the cost will drop, unexpectedly, it will invigorate utilization, with the goal that expansion the interest. Also, it will restrain the creation, consequently lessen the flexibly. Market harmony happens when the gracefully bend and request bend meet. The gathering purpose of gracefully and request should be accomplished through value modifications. Right now, assets will be allotted in an assortment of purposes through cost. The market will out of balance regardless of flexibly abundance request or request invade gracefully. The cost will at that point be balanced until balance returns. Be that as it may, the imperceptible hand isn't a panacea. All things considered, the market has its confinement in assigning assets. The imperceptible hand of market can be adequately just in the entirely serious market. Open products, externality, restraining infrastructure, showcase control slack, just as the lopsided data may prompt the confusion and tumult of the market economy. For instance, as per measurements from Sina Finance, there were 80 major retail chains in 2005 in Beijing. A Beijing people normal buying power was 33% of a people purchasing power in Tokyo, while the quantity of enormous shopping centers was multiple times more noteworthy than it in Tokyo. This Phenomenon made a general decrease in retail establishments financial advantages, in this way shopping centers shut down in a steady progression. It shows that market has a specific level of visual impairment and the market component doesn't generally accomplish their optimal state. The administration was influencing the economy as a Visible Hand Chandler represented the Visible hand of the board, which was playing an ever-expanding key job in the designation of assets. Today, the organizations are not the little workshops any longer in the hour of Adam Smith. Present day business endeavors were supplanting little conventional ventures. Some of them can be as rich as a nation, which have extraordinary forces to legitimately influence national economy and even legislative issues; besides, they may sound good to the connections between nations too. The companys the executives was playing a huge effect on the assignment of assets. Chandler demonstrates that before the ascent of the advanced undertaking, the little actually claimed and oversaw firm was a solitary join firm, which charges a solitary monetary capacity and working a solitary product offering in one area. In this manner the exercises of these little customary ventures were facilitated and constrained by market and value framework. Conversely, the greater part of the advanced business endeavor is multi-unit undertaking, which has its own authoritative office, handles different sorts of items and benefits and works assorted kinds of monetary exercises in various territories. In this manner the movement of these joins together and exchanges between them were disguised. They were facilitated and constrained by salaried directors instead of market components. As certain suggestions which Chandler referenced in The Visible Hand (1977), can give that the obvious hand of the executives coordination was supplanting the undetectable hand of market instruments. Clench hand of all, little conventional business will supplanted by present day multiunit business when authoritative coordination permitted lower costs, more noteworthy efficiency, and higher benefits than coordination by advertise components. Present day ventures interiorized the exchanges, which executed between some specialty units previously. This disguise may lessen exchange expenses and data costs, improve efficiency, give a progressively steady income and along these lines diminish expenses to improved benefits. Also, just by shaping a formal administrative chain of command can the upsides of the inside exercises of numerous specialty units be made. In current business undertakings, center directors control and arrange the creation and circulation in the organization. In the interim, top directors are not just assess and facilitate with the middle of the road supervisors, yet additionally traded the market for future creation and dissemination of asset distribution. Thirdly, the administration framework advances the companys specialization and supportable turn of events. Most of the conventional ventures are organizations and family firms, which were in every case brief. Interestingly, the board pecking order permits the elements of organization be kept up even the staff turnover and makes the salaried directors getting progressively proficient through different conventional trainings. The administrative position and responsibility for can be separated when the business scale and the extent of operational assorted variety of business created to a specific level, in the mean time the chief become increasingly proficient From the perspective of Chandler, to oversee and organize this noticeable hands, contrasted with the undetectable hands, couldn't just bring colossal profitability and benefits, yet additionally improve the seriousness of capital. Along these lines, it could to a great extent advance the profitability and utilization which brought about by the unrest of association the board. That is the thing that called the upset of business venture the executives It can't be denied that the noticeable hand has become an increasingly more critical job in the contemporary economy, however there are still a few deformities in the perspective on Chandlers obvious hand. Above all else, Chandlers over-commendation of the official of partnership is simply mostly sounding good somewhat. Directors may shroud different degrees of advantage and expected craftiness, for example, the Enron embarrassment, just as lucrative CEO outrage. Also, Chandlers comprehension of enormous undertaking isn't totally exact. Ventures are extending for huge undertakings, in light of the fact that there is an advantage particularity. Undertakings growing the scale don't imply that it is sufficiently proficient to develop its quality. Take the American butcher Gustavus in nineteenth century for instance, he maintain a train transport business and cooler processing plant since it was the most ideal way that he could control the quality and proficiency of meat-pressing. He str essed over that he would be plot stealthily by his rival if purchasing transport administrations and coolers from others. It is clearly that inner administration of huge venture would not substitute the administrative activity of market, the noticeable hand would assume a job just on account of the board component can create more noteworthy profitability than the market instrument and inside coordination costs are less expensive than the market exchange costs. To summarize, the market dispenses assets productively by making harmony among request and flexibly through the value framework, while the obvious hand facilitates and allots assets by the board. Each blade has its different sides. Both the imperceptible hand and the obvious hand have their quality and shortcoming. The noticeable hand can not thoroughly supplant the obvious hand, while the noticeable hand is the enhancement and improvement of the undetectable hand from the part of the board coordination. They supplement each other to guarantee the allotment of asset prepared proficiently. References: Alfred D., Jr. Chandler (1977) The Visible Hand The Managerial Revolution in American Business Massachusetts and London: Belknap Press of Harvard University Press. P.1-4, P6-9 Eitan Goldman Gary Gorton (2000 ) The Visible Hand, The Invisible Hand And Efficiency. National Bureau of Economic Research. JEL NO.D21, G30 Economypedia [online]. [Accessed 1th December 2009]. Accessible from World Wide Web : Economypedia [online]. [Accessed 1th December 2009]. Accessible from World Wide Web : Jintang Wang Wenfan Zhong (1995) Modern American huge undertaking and American culture. Wuhan: Wuhan University Press. P3-5 Wikipedia [online]. [Accessed 1th December 2009]. Accessible from World Wide Web : Wikipedia [online]. [Accessed 1th December 2009]. Accessible from World Wide Web : Sean, Douma Hein, Schreuder (2008) Economic Approaches to Organizations Essex: Pearson Education. P.3-

Work, People and Productivity Mgt Essay Example | Topics and Well Written Essays - 1500 words

Work, People and Productivity Mgt - Essay Example The model causes the directors to build up the authoritative concentration by moving from the prosperity and improvement of the representatives to the prosperity and advancement of the association. Undoubtedly, the model aides in the foundation of a versatile, adaptable, stable, and controlled association. Since, association pioneers in an association can't concur on what adds to the adequacy of an association, the model gives the best structure to characterize viability. Moreover, since authoritative culture varies starting with one association then onto the next, the model causes administrators to comprehend and pass the reference hierarchical culture to different partners. The contending esteems model aides in the separation of influential positions and association of the influential positions and character qualities into a sorting out outline, which empowers authoritative pioneers and individual directors to comprehend their obligations. Additionally, the model encourages authoritative pioneers to address certain issues like how to be imaginative, how to sort out and dispense assets, and how to all in all develop and set up hierarchical change. In tending to these issues, the model empowers administrators to accomplish hierarchical adequacy by tending to the contending positive pressures inside the authoritative culture. Without a doubt, the contending esteems model can apply in all angles and levels in associations where it can assist authoritative pioneers with making successful choices, persuade representatives, enlist workers, build up association limit, improve quality, change hierarchical examples, survey budgetary execution, upgrade competency, and assess correspondence inside the association. Supervisors can utilize the language and ideas of the model to connect with individuals at various levels in an association. For sure, the model causes supervisors to analyze and deal with the

Today at SIPA Back-to-Back Events COLUMBIA UNIVERSITY - SIPA Admissions Blog

Today at SIPA Back-to-Back Events COLUMBIA UNIVERSITY - SIPA Admissions Blog At 4:00 P.M. today SIPA students will have the opportunity to hear from an expert in climate change and economics, and shortly thereafter from a Nobel Peace Prize winner. ____________________________________________ A conversation with Sir Nicholas Stern, author of The Economics of Climate Change: The Stern Review and   Patel Professor of Economics and Government and Chair of the Grantham Institute for Climate Change and the Environment at the London School of Economics. 4:00 pm Room 1512, International Affairs Building Sponsored by the School of International and Public Affairs _____________________________________________________ A conversation with Martti Ahtisaari, 2008 Nobel Peace Prize Laureate and former president of Finland 6:00 pm Kellogg Conference Center, 15th Floor, International Affairs Building Sponsored by SIPA and the Center for International Conflict Resolution. Photo Credit to Wikipedia

Feather Anatomy and Function

Feathers are unique to birds. They are a defining characteristic of the group, meaning simply that if an animal has feathers, then it is a bird. Feathers serve many functions in birds but most notable is the critical role feathers play in enabling birds to fly. Unlike feathers, flight is not a characteristic restricted to birds—bats fly with great agility and insects fluttered through the air several million years before birds joined them. But feathers have enabled birds to refine flight to an art form matched by no other organism alive today. In addition to helping to enable flight, feathers also provide protection from the elements. Feathers provide birds with waterproofing and insulation and even block harmful UV rays from reaching birds skin. Feathers are made up of keratin, an insoluble protein that is also found in mammalian hair and reptilian scales. In general, feathers consist of the following structures: calamus - the hollow shaft of the feather that attaches it to the birds skinrachis - the central shaft of the feather to which the vanes are attachedvane - the flattened part of the feather that is attached on either side of the rachis (each feather has two vanes)barbs - the numerous branches off the rachis that form the vanesbarbules - tiny extensions from barbs that are held together by barbicelsbarbicels - tiny hooks that interlock to hold the barbules together Birds have several different types of feathers and each type is specialized to serve a different function. In general, feather types include: primary - long feathers located at the tip of the wingsecondary - shorter feathers located along the trailing edge of the inner wingtail - feathers attached to the birds pygostylecontour (body) - feathers that line the birds body and provide streamlining, insulation, and waterproofingdown - fluffy feathers located under the contour feathers that serve as insulationsemiplume - feathers located under the contour feathers that serve as insulation (slightly larger than down feathers)bristle - long, stiff feathers around the birds mouth or eyes (the function of bristle feathers is not known) Feathers suffer wear and tear as they are exposed to the elements. Over time, the quality of each feather deteriorates and thus compromises its ability to serve the bird in flight or to provide insulation qualities. To prevent feather deterioration, birds shed and replace their feathers periodically in a process called molting. Sources: Attenborough D. 1998. The Life of Birds. London: BBC Books.Sibley D. 2001. The Sibley Guide to Bird Life Behavior. New York: Alfred A. Knopf.Museum of Paleontology (University of California, Berkely)

The Taming of The Shrew Themes

Lets examine the two major themes that drive Shakespeares  The Taming of The Shrew. Theme: Marriage The play is ultimately about finding a suitable partner for marriage. The motivations for marriage in the play vary enormously, however. Petruccio is only really interested in marriage for economic gain. Bianca, on the other hand, is in it for love. Lucentio has gone to great lengths to win Bianca’s favour and to get to know her better before committing to marriage. He disguises himself as her Latin teacher in order to spend more time with her and to gain her affections. However, Lucentio is only permitted to marry Bianca because he has managed to convince her father that he is incredibly rich. Had Hortensio offered Baptista more money he would have married Bianca despite her being in love with Lucentio. Hortensio settles for marriage to the widow after his marriage to Bianca is refused. He would rather be married to someone than have no one. It is usual in Shakespearian comedies that they end in marriage. The Taming of the Shrew does not end with a marriage but observes several as the play goes on. Moreover, the play considers the impact that a marriage has on family members, friends and servants and on how a relationship and bond is formed thereafter. There is a form of elopement where Bianca and Lucentio go off and marry in secret, a formal marriage between Petruccio and Katherine where the social and economic contract is key, and the marriage between Hortensio and the widow which is less about wild love and passion but more about companionship and convenience. Theme: Social Mobility and Class The play is concerned with social mobility which is ameliorated through marriage in Petruccio’s case, or through disguise and impersonation.  Tranio pretends to be Lucentio and has all the trappings of his master while his master becomes a servant of sorts in becoming a Latin teacher for Baptista’s daughters. The Local Lord at the beginning of the play wonders whether a common Tinker can be convinced he is a lord in the right circumstances and whether he can convince others of his nobility. Here, through Sly and Tranio Shakespeare explores whether social class is to do with all the trappings or something more fundamental. In conclusion, one could argue that being of high status is only of any use if people consider you are of that status. Vincentio is reduced to a ‘faded old man’ in Petruccio’s eyes when he is encountered on the way to Baptista’s house, Katherine acknowledges him as a woman (who could get any lower on the social strata?). In fact, Vincentio is super powerful and rich, his social status is what convinces Baptista that his son is worthy of his daughter’s hand in marriage. Social status and class are therefore very important but transient and open to corruption. Katherine is angry because she does not conform to what is expected of her by her position in society. She tries to fight against the expectations of her family, friends and social status, her marriage ultimately forces her to accept her role as wife and she finds happiness in finally conforming to her role. In the end, the play dictates that each character must conform to his position in society. Tranio is restored to his servant status, Lucentio back to his position as a rich heir. Katherine is finally disciplined to conform to her position. In an additional passage to the play even Christopher Sly is returned to his position outside the alehouse having been stripped of his finery: Go take him easily up and put him in his own apparel again and lay him in the place where we did find him just underneath the alehouse side below.(Additional Passages Line 2-4) Shakespeare suggests it is possible to cheat class and social boundaries but that the truth will win out and one must conform to ones position in society if we are to live a happy life.

Wall Street Crash Free Essays

The businessman and two university students talked about their political point of view. Moreover, the boy looked at the businessman, stared at him, without once blinking his eyes or shifting his stare. The businessman knew about that so he struck up a conversation with the young boy and asked him that who he traveled with. We will write a custom essay sample on Wall Street Crash or any similar topic only for you Order Now The boy answered that his father was along and led them the way to find his father. Therefore, he minted at a long box and said there was his father who was shot in Detroit. The businessman promised that he would fix that immediately. That is a reason why one of the students laughed and asked about the millions of America lost their jobs and many also lost all their savings. In the story, the businessman who had a social position met the young boy whose father was shot in Detroit. The crisis of this story is the boy stared the businessman without once blinking eyes or shifting stare. Moreover, the boy led the way to find his father and pointed at a long box where his father was there and told he reason why his father died. The conflict is showed about the differences between rich and poor or knowledge between people who are on the outside and people who are on the inside. In addition, the businessman promised that he would fix the mistake – just for the boy, it is the story’s central conflict resolved. With regard to me, I think as one on the students in this story that this resolution of the businessman is not satisfying and logical. Because this mistake do not make only the boy and his father were borne, the million people bore it too. With the foreshadowing, the look of boy for the businessman was a staring. It was just like a curious look; but it was also a vague look. The author arranges the causal connections between events are clear and logical because in the beginning of story, the † I † character got on the train and he met the order characters then they had had a conversation before they found the boys father. In this story, the boy and the businessman are the story protagonist because they are two characters who have connection with the other characters and become the factors to resolve any vents or situations. The AD character is the boy and the businessman. The AD character is two university students and the † I † character because the boy and the businessman were showed their character clearly by the author. For instances, the boy showed eagerness, curiousness and his thinking apparently, when the businessman and two students had a conversation or when the businessman asked him where his father was and his thinking about the massacre at Detroit. With the businessman, he presented his angry and abrupt feeling or an expression of satisfaction on his face when one of dents had a wrong or right answer for his questions. Moreover, the businessman showed a sharp gasping feeling when the boy pointed his father’s place. With two university students and the † † character, they are the antagonists so the author do not present carefully their actions and feeling on each event. Like the † I † character, we cannot see the character’s speech all through the story. In addition, two university students showed their felling when they felt angry with the businessman’s answer for their wonder – riots and disturbances. With regard to the story setting, it was written in early sass. This story describes an episode that takes place on a train going away from Detroit to come New York. At this time, in any trains, they were the major means of travel for both rich and poor people of the united States. Moreover, â€Å"On the outside† shows the reader to see the effect of recovering economically from the stock market crash of 1 929 through ten years. It made millions of American lost their jobs and many also lost their savings, become poor and did not have anything. In the story, the author uses metaphor for he depraved economic to make poor people do not have the justice at this time. In addition, the simile was used to compare the thinking about riots and disturbances between rich people and poor people. The author also used the synecdoche to talk about rich people and poor people at this time and the character of synecdoche is the businessman- rich people, the boy and his father – poor people. The style and language of this story are informal because the author uses the short sentences for all answers and † Bosh † is an impolite word which the businessman said with student when they gave a rang meaning about riots and disturbances. In † On the outside the † I † character is the author. The fur coat was worn by the businessman and made him sunk deep in it which is a key factor. Therefore, we can easily see that a fur coat showed for us to know and imagine about the rich of businessman. In this story, the author used the first narrator. Finally, the story was named after† On the outside † because the author wanted to imply that people who are not in one or some troubles do not know and understand about the internal problems and meaning of these problems. How to cite Wall Street Crash, Papers

Google’s Human Resource and Recruitment †MyAssignmenthelp.com

Question: Discuss about the Googles Human Resource and Recruitment. Answer: Introduction Google is an American multinational company deals with online products and services all over the world. The human resource management is an integral part of the companys organizational structure (Marchington, 2016). The employees are the pillars of the company. The HRM makes sure that appropriate candidates are getting hired and their needs are getting fulfilled. They select smart, intelligent candidates who will prove to be a beneficial investment in the longer run. They focus on talents more than some specific skills. Some well though recruiting strategies are applied in the process which is unique and different from most other companies. The employees get great opportunities and benefits working here. Google: Organization and Employer Google works mainly in the mission of organizing all the information in the world and make them useful and accessible globally. Larry Page and Sergey Brin founded the search engine in 1996 which has become worlds most powerful online search engine (Jackson, 2014). It has grown to be more than a search engine; it now deals with social networking, desktop applications, mobiles, operating system and other online services (Our Products: Google, 2017). Every employee is equally important for Google. The company is very open to new ideas of the employees. Not just great work opportunity, the company also offers great salary and various bonus and incentives. It creates such environment that employees can earn more and work on innovating new ideas through hardworking. As Google is one the worlds largest company, it has offices all around the world, so any person with talent and hard can apply and join Google. Google treats with the physical workplace as much they work on their virtual platform. Google offers a complete organizational culture in its workplace. Google generates huge amount of revenue every year so it always provides great opportunity for the employees to earn more. The employees get 20% of their work time in working on their own projects (Gersch, 2013) ). Google has developed a free working culture where the employees are provided with medical support, massage, yoga and healthy snacks. The employees get free lunch at the Google offices. The company wants the employees to always feel motivated so that they can concentrate more on their assigned task. Offering the employees to buy the Google share is a unique opportunity for the employees, through this strategy Google is making them an active member of the family, who will look after the family as his own. The company always gives importance to the employee health, the employees are free to choose their heath care programs an d offer medical leaves to them when it is necessary. New and creative ideas of the employees are always encouraged by the management and if the idea has potential the company offers them financial support to materialize the idea. People from all around the world work for Google and the company employs intelligent and hard working people irrespective of their cultural background. So, the working culture in Google is rich in diversity an open (Coleman, 2016). The employees engage in sharing lifestyles and ideas. As the company provides their service to every kind of consumer all over the world, the diversified ideas are required by the company. The employee motivation and performance is so successful in the Google because the work environment is so free, open and encouraging. It is even more prominent if someone compares the working culture of any other global company with Google. The company always encourages the employee creativity by providing them with flexible working environment and working hours. Human Resource Management Theories and Googles recruitment The human resource management can be defined as the process of managing the human resource of the organization in order to achieve the organizational objectives and satisfaction (Clegg, Kornberger Pitsis, 2015). Theories are important for the human resource management to work effectively. Maslows Need Hierarchy theory Maslows theory can help the human resource professional to improve employee retention, employee engagement, understand employee need and meet many organizational goals. According to Maslow in any organizational structure, the need-hierarchy is based on humans need for safety, physiology, social, self esteem and actualization (Taormina Gao, 2013). In the human resource management if the employees physiological needs are not met, they will take decision based on stability, compensation or safety. The human resources management of the company ensures that the lowest level needs of the employees are met properly so that the needs do not move further in the pyramid. The theory of need also includes constant change. Once one step of the need is fulfilled the need will step upward. So there pay rise must be measured and implemented such a way that it will motivate the employees for next few years. Herzbergs theory of two factors By conducting a survey on 200 engineers, Fredrick Herzberg has developed this theory. This theory is based on the employees good bad feeling related to their work experience in the organization (Alshmemri, Shahwan-Akl Maude, 2017). The research demonstrated that when the employees felt bad it was related to maintenance factors and when the felt goo it was about the motivation factors. The human resource management of Goggle is working their best to motivate the employees. They motivate the mothers by providing the children to be present in the working place. They recruitment videos also showed that the basic needs are provided to the employees generously, like the employees get free healthy food in the work place. The management believes that the life and work must be maintained well to work better in the office. The employees are provided with 20% of their work time are encouraged to invest on the own individual projects. The company believes that such creative activities and innovations will ultimately lead to organizational benefit. The paid maternity leave and other benefits are paid well (Truong, 2016). By executing management theories Google is significantly attracting fresh talents every day. Challenges Google faces in recruitment process The economic crisis brings difficult challenge for the HR department. Internal supply is more than actual demand in the market, which eventually results in employee lay off. In 2007 Google laid 6100 of the Double click employees and more than 10000 contractual jobs were cut off (Helft, 2008). In 2009 the company closes of many engineering offices and the 100 recruiters were laid off and it is still continuing. Though Google has been struggling to spread its business more than just a search engine but it has not achieved much success yet. This is having negative impacts in the development of Googles homogenous organizational culture which they follow in their recruitment process. Embracing different culture is appreciable but mange them in a singular direction often proves to be difficult in the real world. The employees working outside the main campus of Silicon Valley generally do not get so many opportunities and benefits. Google receives 3000 resumes every day (Cooper, 2016). Google often hires the recruiters on contracts. They work temporarily for the company, so the recruitment process is not as passionate as the company is towards its employees. A similar company Yahoo faced huge financial crisis with stock market crash. Google is recruiting an average of 1275 employees in every 90 days (BORT, 2015). This strategy might make the company face financial crisis. 10 newly recruited employees get irrational packages, which leads the employees believe that they can expect from the company whatever they want. The lower paid or already existent employees might feel as unfairly treated by the company . In such a high rate of recruiting the quality control appears to be most challenging. The recruiters have to manage so many candidates every day and mostly they prioritize their candidate data point. This includes their education, work experience, referrals and feedback from previous interview (Bradley, 2015). The time management for the Human resource managers becomes difficult as they could offer less time for the candidates scoring lower in the list. Filtering the right candidates becomes difficult as well. The recruiting process is often too long. And they do take more time to reimburse the applicants the travel allowances. There is always another side of the coin. Some employees feel differently, who left the company. Whatever they feel about the company, they spread it through social media and other people end up getting affected, which hampers their recruitment process as the future employees get confused by them (Edwards, 2016). Competitors like Fcaebook are hiring Google employees with experience and offering them higher than what they are receiving from Google. Google is failing to offer the employees in the competition as the other rivals deliberately offering high valued stocks. Recommendations Google has been generating its revenue from a same source for years. It might consider engaging with more partners. Google has a long way to go in successfully retaining and recruiting new employees. The company should adopt more detailed and smarter human resource strategies. The public image of the company must be taken care of properly to smooth the hiring process. To manage thousands of recruiting the apparatus should be off a global firm. Google should develop new businesses to decrease the employee turnover. Conclusion The human resource management of Google is creating and developing a dynamic, free and challenging organizational work culture. The company is adopting innovation and creativity to gain efficiency of the employees. The employees also must consider the policies, principles and values of the organizational culture. The leadership in the human resource management apply management theories and strategies to create a suitable working culture for the employees, who will work together to achieve the desired goal. References Alshmemri, M., Shahwan-Akl, L., Maude, P. (2017). Herzbergs Two-Factor Theory.Life Science Journal,14(5). Bort, J. (2015). Google's hiring may have slowed, but it's still adding thousands of new employees.Businessinsider.In. Retrieved from https://www.businessinsider.in/Googles-hiring-may-have-slowed-but-its-still-adding-thousands-of-new-employees/articleshow/48117685.cms Bradley, S. (2015). "System and Method for Optimizing Job Candidate Referrals and Hiring." U.S. Patent Application No. 14/736,181. Clegg, S. R., Kornberger, M., Pitsis, T. (2015).Managing and organizations: An introduction to theory and practice. Sage. Coleman, A. (2016).Is Google's model of the creative workplace the future of the office?.the Guardian. Retrieved 7 August 2017, from https://www.theguardian.com/careers/2016/feb/11/is-googles-model-of-the-creative-workplace-the-future-of-the-office Cooper, S. (2016). Here are Google, Amazon, and Facebooks secrets to hiring the best people.Qz.Com. Retrieved from https://qz.com/675152/here-are-google-amazon-and-facebooks-secrets-to-hiring-the-best-people/ Edwards, J. (2016). Google employees confess all the things they hated most about working at Google.Businessinsider.In. Retrieved from https://www.businessinsider.in/Google-employees-confess-all-the-things-they-hated-most-about-working-at-Google/articleshow/55947110.cms Gersch, K. (2013). Google's Best New Innovation: Rules Around '20% Time'.Forbes.Com. Retrieved from https://www.forbes.com/sites/johnkotter/2013/08/21/googles-best-new-innovation-rules-around-20-time/#7ae07abd2e7a Helft, M. (2008). A First for Google: Layoffs.Cnbc.Com. Retrieved from https://www.cnbc.com/id/23933196 Jackson, A. (2014).Google: How Larry Page Sergey Brin Changed the Way We Search the Web(Vol. 10). Simon and Schuster. Marchington, M., Wilkinson, A., Donnelly, R., Kynighou, A. (2016).Human resource management at work. Kogan Page Publishers. Taormina, R. J., Gao, J. H. (2013). Maslow and the motivation hierarchy: Measuring satisfaction of the needs.The American journal of psychology,126(2), 155-177. Truong, A. (2016). When Google increased paid maternity leave, the rate at which new mothers quit dropped 50%.Qz.Com. Retrieved from https://qz.com/604723/when-google-increased-paid-maternity-leave-the-rate-at-which-new-mothers-quit-dropped-50/